Marketing

When the storm hits, your ads should already be live.

We built software that watches National Weather Service alerts for your counties and drafts your budget increase, your ad copy, and your Google post before your competitors are awake. Wrapped around full Google Ads management, local SEO, and a website built to turn visitors into calls — for water, fire, and mold restoration companies.

Request a Market Review →See What We Build

An IT company that does marketing? Yes — and that's the advantage.

Most restoration marketing agencies resell the same dashboard to every client. We build our own tools. The storm automation below, the reporting pipeline, the tracking — that's software we wrote, running on infrastructure we manage. When something needs to work differently for your market, we change the code.

One client per market

We won't run ads for your competitor.

We can't bid against ourselves and serve you honestly, so we don't. Work with us and you're our only client in your trade, in your market — no one else running water, fire, or mold ads against you. First come, first served.

Built in-house

The Storm-Ready System

In restoration, the storm is the demand spike. Whoever shows up first that night wins the phone call. So we built software that watches for the storm and drafts your response before your competitors are awake.

Monitors National Weather Service alerts for your counties, around the clock

The night a hurricane, tropical storm, flood, or freeze warning hits, it drafts a budget increase, storm-specific ad copy, and a Google post — usually within the hour

Nothing spends until you approve it. One tap.

Why it matters

You don't have to outspend the national franchises. You beat them on timing.

Approve-to-act by design — the system proposes, a human decides. Nothing changes your budget automatically.

01

Google Ads Management

The engine — built, watched, and reported on

Service and city-specific ad groups, each matched to its own landing page

Weekly search-term review with negative keywords added continuously

Local Services Ads (LSA) profile configuration and job-type cleanup

Budget and bid management against a hard monthly ceiling you set

Conversion tracking built, then verified with live test calls and forms

Ads run 24/7 — emergencies don’t keep business hours

02

A Website Built to Convert

Around 20 pages, designed to produce calls

Home, service pages, and a landing page for every city you serve

Lead form on every page, tagged by city and service

Call tracking and form tracking wired into Google Ads

Fast, mobile-first, click-to-call everywhere

Hosting, security, and ongoing edits included

You own the domain and the site — always

03

Local SEO & Content

The part that compounds

Blog articles written for what homeowners in your market actually search

Weekly Google Business Profile posts

Citation and NAP audits across the directories that matter

City-by-service pages added over time

A same-day review-request process for your crew

Reviews are the #1 local ranking factor — we build the habit

04

Reporting You Can Check

No black box

Live dashboard: spend, clicks, cost per click, leads

Monthly plain-English report: what changed and why

Every account change is logged and reviewable

The ad account stays yours — full access, always

We take Manager access only, never ownership

Numbers are pulled fresh from the API, not screenshots

Results

What this looks like in practice

Two accounts, before and after. Every figure below was pulled from the clients' live Google Ads accounts and site analytics on September 12, 2026 — not from a case-study PDF.

STOP Restoration of the Carolinas — Rock Hill, SC

$25.62 → $8.88
Cost per click in the same account: the last full month before we took over, vs. this month
2.7×
Clicks for every dollar of ad spend, compared with that same month
$4,200 → $2,900
Monthly ad spend — down, while click volume roughly tripled
107
Lead actions from their website in the last 90 days: calls, click-to-call, and form submissions
~$19
Incremental ad spend behind a booked flood job the day after a July storm alert
1,700+
Negative keywords now filtering junk, DIY, and competitor clicks out of the account

A restoration company in Charleston, SC

Before us
Dec 2025 – Jul 2026 · 7½ months
With us
Aug 1 – Sep 11, 2026 · 6 weeks
Ad impressions
758
5,803
Recorded leads from ads
1
15
Search campaigns running
None
4, plus a rebuilt Local Services profile
Their own website
A corporate page they did not control
17 form leads since it launched

The storm test, July 2026: a flash-flood warning hit the Charlotte area on a Tuesday. The system drafted the budget increase, storm ad copy, and a Google post that day; the owner approved them. Wednesday, a homeowner with a flooded basement found the new campaign, filled in the estimate form, and booked the job — on roughly $19 of incremental ad spend.

These are individual results in specific markets — we won't promise you identical numbers. What you get is the same system and the same transparency.

“I hired Vince and within a few weeks the phones were non stop ringing. We are probably the busiest we have ever been. I’m going to need to hire new staff soon to keep up with the work flow… I highly recommend Brookline IT for your digital needs!”

Caley Rodriguez
STOP Restoration of the Carolinas
Rock Hill, SC
5-star Google review, September 2026

Read our reviews on Google →

Who this is for

Water, fire, mold, smoke, and biohazard restoration companies that want their phone to ring more often and know exactly why it did. Owner-operated firms competing against national franchises are where this works best.

Built for restoration. If you're in roofing or another storm-driven trade and this sounds like your problem, ask — the system transfers.

Currently serving

Charleston, SC

Cape Coral & Southwest Florida

Rock Hill, SC & Charlotte metro

Is your market still open?

We take one restoration company per market. Tell us where you work and we’ll tell you straight — plus what we see in your current ads and local presence.

Request a Market Review →