Marketing

When the storm hits, your ads should already be live.

We built software that watches National Weather Service alerts for your counties and drafts your budget increase, your ad copy, and your Google post before your competitors are awake. Wrapped around full Google Ads management, local SEO, and a website built to turn visitors into calls — for water, fire, and mold restoration companies.

Request a Market Review →See What We Build

An IT company that does marketing? Yes — and that's the advantage.

Most restoration marketing agencies resell the same dashboard to every client. We build our own tools. The storm automation below, the reporting pipeline, the tracking — that's software we wrote, running on infrastructure we manage. When something needs to work differently for your market, we change the code.

One client per market

We won't run ads for your competitor.

We can't bid against ourselves and serve you honestly, so we don't. Work with us and you're our only client in your trade, in your market — no one else running water, fire, or mold ads against you. First come, first served.

Built in-house

The Storm-Ready System

In restoration, the storm is the demand spike. Whoever shows up first that night wins the phone call. So we built software that watches for the storm and drafts your response before your competitors are awake.

Monitors National Weather Service alerts for your counties, around the clock

The night a hurricane, tropical storm, flood, or freeze warning hits, it drafts a budget increase, storm-specific ad copy, and a Google post — usually within the hour

Nothing spends until you approve it. One tap.

Why it matters

You don't have to outspend the national franchises. You beat them on timing.

Approve-to-act by design — the system proposes, a human decides. Nothing changes your budget automatically.

Google Ads Management

The engine — built, watched, and reported on

Service and city-specific ad groups, each matched to its own landing page

Weekly search-term review with negative keywords added continuously

Local Services Ads (LSA) profile configuration and job-type cleanup

Budget and bid management against a hard monthly ceiling you set

Conversion tracking built, then verified with live test calls and forms

Ads run 24/7 — emergencies don’t keep business hours

A Website Built to Convert

Around 20 pages, designed to produce calls

Home, service pages, and a landing page for every city you serve

Lead form on every page, tagged by city and service

Call tracking and form tracking wired into Google Ads

Fast, mobile-first, click-to-call everywhere

Hosting, security, and ongoing edits included

You own the domain and the site — always

Local SEO & Content

The part that compounds

Blog articles written for what homeowners in your market actually search

Weekly Google Business Profile posts

Citation and NAP audits across the directories that matter

City-by-service pages added over time

A same-day review-request process for your crew

Reviews are the #1 local ranking factor — we build the habit

Reporting You Can Check

No black box

Live dashboard: spend, clicks, cost per click, leads

Monthly plain-English report: what changed and why

Every account change is logged and reviewable

The ad account stays yours — full access, always

We take Manager access only, never ownership

Numbers are pulled fresh from the API, not screenshots

Results

What this looks like in practice

From a restoration company in the Carolinas we've managed since late 2025. These figures come from their live Google Ads account.

$16–24 → $8–12

Cost per click on emergency water keywords, before vs. now

$1,400+/mo

Saved in ad spend while call volume kept growing

18+

Rounds of negative keywords blocking junk and competitor clicks

23 pages

Custom website with lead form and call tracking on every page

In another market, a rebuilt Local Services profile and three new Search campaigns produced more ad impressions in 12 days than the previous seven and a half months combined — achieved by fixing configuration, not by spending more.

Client references available on request. These are individual results in specific markets — we won't promise you identical numbers. What you get is the same system and the same transparency.

Who this is for

Water, fire, mold, smoke, and biohazard restoration companies that want their phone to ring more often and know exactly why it did. Owner-operated firms competing against national franchises are where this works best.

Built for restoration. If you're in roofing or another storm-driven trade and this sounds like your problem, ask — the system transfers.

Currently serving

Charleston, SC

Cape Coral & Southwest Florida

Rock Hill, SC & Charlotte metro

Is your market still open?

We take one restoration company per market. Tell us where you work and we’ll tell you straight — plus what we see in your current ads and local presence.

Request a Market Review →